Following
Darren’s blog observations about solar expos last week, I thought I’d write the
next chapter of this story from my view – here in Shanghai for the SNEC PV Power Expo. Of
course, this story is a tale of two expos since the event clashes with the
small matter of the World Expo – only the largest and most expensive World’s
Fair ever. So, as you can imagine, in addition to the issues surrounding an
intensive event calendar, there were also concerns about attendance at the PV
show, appearing as it does in the shadow of this city’s mammoth enterprise.
I’ve kept a diary since I’ve been at the show so I can share the highlights
with you. Here goes…
My epic
journey…
As a
frequent traveller to Shanghai – a city that I love to visit – I’m used to how
efficient the immigration and custom processes are. So, it was a little
surprising to come across lengthy queues at passport control. Customs, usually
a mere formality of walking through ‘nothing to declare’, has now introduced X-ray
machines to screen all baggage before you can exit the terminal. For those of
you who travel I am sure you can picture the scene! The reason? Expo 2010 –
more on that later. But it wasn’t all travel trauma; I had an excellent flight
and since the plane was only half full, it was a little surprising that I
didn’t see the Company Chairman, John Knowles, sitting a few rows behind me
until half way through the flight! Good job I was behaving myself then :-)
Day one...
The day started off badly. After two days' local holiday in celebration of the opening of Expo 2010, it took an hour to travel 20km from the hotel to the Pudong Exhibition Centre via the Yan'an tunnel.
Anyone who’s ever travelled in Shanghai will understand
the chaos of travelling by road – made worse by torrential rain, temperatures in the high 20s and high humidity. On arrival at SNEC, there was more
queuing as everyone was security checked.
Day one was positive - consistent visitors to the booth of both existing and potential customers. For me, the only drawback was that the air conditioning broke down late morning and it became very uncomfortable as the day progressed. To put it into perspective, Joe from Heller told me that
the temperature on his oven indicated 38 degrees – no wonder we were all
sweltering!
Nevertheless,
we all agreed it had been a good day with excellent machine demos as well as
customer discussions and press interviews. On the DEK stand, discussions
centred mainly around issues such as net throughput, inspection, differences
between our PV3000 and PV1200 metallization systems, available options, how to
minimise downtime, our stencil offering – the list goes on!
And on a
political note, I found that the press were very interested in current
discussions on Europe wanting to restrict import of wafers produced in China. You may
remember John referred to this in an earlier blog. China’s
stance is clear; they will not restrict the import of equipment from Europe, Good for them for taking the long term view I
say.
Day two…
Glorious
sunshine, a little less humidity and only 30 minutes to get to the show –
yippee!! But, I’m feeling good as I had
an extremely relaxing evening after a hectic day at the show – an excellent
foot massage combined with a full night’s sleep. I’m convinced one influences
the other! Today has been very busy, lots of visitors to the booth and
excellent discussions. It was great to see so much interest in our screens
technology. Max from our Singapore Stencils Manufacturing Centre has done an
excellent job explaining how screens and stencils can significantly impact good
prints.
And, as
an added bonus, government-owned China Central Television (CCTV) interviewed us
at the show! They identified us as one of the top exhibitors at SNEC and
quizzed our team about our history and technologies. After the interview airs,
we’ll post the video – so watch this space!
A final
thought…
Despite
initial misgivings, the World Expo did not take the shine off SNEC.
Furthermore, the success of SNEC proved its worth and showed that the right
event in the right place can attract a quality and quantity of visitors. This
was a good show and it was rewarded as such. However, the argument about
scheduling – going back to Darren’s previous point - is not likely to disappear
any time soon…
And as
for the Expo? It’s come a long way since it opened in London in 1851! The Shanghai Expo opened with
220,000 people visiting on the first day. Be warned – it’s busy inside and
queues are around three hours long. I’ve got a ticket but won’t manage to
attend during this trip – I have plenty of solar work to keep me busy for now!
- Karen Moore-Watts, Global Marcom Director
P.S. See
below for a photo of our very own Daniel Chang being interviewed by CCTV!